Tuesday, January 6, 2009

Campaign Update

An Amazon sale of $140.00 just went through and it is up to 5 items ordered so far. I have invested $27 into advertising to date and the commissions from Amazon should be around $10-15. This is still a loss, but probably mostly from the earlier few days before optimization of the ad campaigns were completed. The ads showing now are only costing about $2-3/day with about 10-15 clicks. There are many impressions for lower cost max CPCs, but not many of them yet received clicks. This needs to be left for the long term to see if it profits or not. If it returns any profit at all (ROI), then they will remain. The ads should be adjusted accordingly to help optimize these campaigns.



Also, Ads were placed on my Quiz Apps from Facebook. There will be about 500-800 impressions per day for these Ads. This seems as though it would out-perform the SocialMedia ads that were there previously. The SocialMedia ads seemed to take a real plummet over the last several months. It is averaging out to less than $0.01 per click for earnings with a low CTR. That is unacceptable. It would not even be worth placing the ads there at all.



Details of this experiment will be posted back here every few days. Be sure to check back.


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