Showing posts with label bounce rate. Show all posts
Showing posts with label bounce rate. Show all posts

Wednesday, January 7, 2009

Bounce Rate

"Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page"

This may not be a proper metric. What if the landing page has only external links? The page may be exactly what the user is looking for.

"Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors"

Google looks down upon this. For example, a page may have a listing of popular DVDs with external links. The user may be looking for a DVD, find it, and click on the external link. This hurts the rankings. I may make a "learn more..." link that goes to a page all about that item and then the user can purchase it. This would be two page views and it would not constitute as a "bounce".