The BlogThis feature for Blogger allows people to create links for their website. The links offer parameters that can be sent in to specify the link, title, and content of the Blog. This will undoubtedly help raise inbound links to a website. This is a high factor in search engine rankings. The more inbound links, the higher the website will show. This is called page rank. A page that already has a lot of incoming links has more weight when linking to another page. A page with thousands of inbound links linking to a website will raise the linked to website much higher than a page with few incoming links.
Here is my BlogThis link. Just place it in the "href" of a link in the HTML source:
javascript:window.open('http://www.blogger.com/blog-this.g?u=' + escape(location.href) + '&n=' + escape(document.title), 'blogger', 'toolbar=no,width=700,height=400'); void(0);"
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